Level 3 Diploma in Digital Marketing
Course Overview
- Subject Area: Business Skills
- Certificate Awarding Organisation: City & Guilds
- Guided Learning Hours: 472
- Duration: 42 Weeks
- Course Delivery: Virtual Training
Who is this qualification for?
This qualification is aimed at learners entering the Digital Marketing sector as well as those already working in these areas who are looking to renew their skills with formal training.
What does this qualification cover?
Digital marketing involves the use of digital media to attract and engage with current and potential customers. Examples include online advertising, email marketing, and search engine optimisation. The rich data generated enables detailed analysis of successful strategies, requiring analytical and creative skills beyond those demanded in traditional marketing and advertising. Each qualification offers clear pathways and optional groups to support learners on their journey into the sector.
Which opportunities for progression are there?
Learners can progress onto a variety of level 4 qualifications from IT and marketing to business and digital marketing. This can also lead to Employment and higher-level training or degrees.
Units
| Unit | Title | Summary |
|---|---|---|
| 207 | Understanding the business environment | Covers analysing how the business environment shapes activities and decisions, evaluating the impact of legal, economic, ethical and resource factors on objectives, and understanding stakeholder perspectives. |
| 208 | Understand legal, regulatory and ethical requirements in sales and marketing | Covers laws, regulations and codes of practice governing sales and marketing, including consumer protection, advertising codes, data protection, and health and safety requirements. |
| 320 | Principles of marketing and evaluation | Introduces marketing principles, concepts and techniques, including analysing markets, positioning, segmentation, and the marketing mix. Also covers setting marketing objectives and evaluation methodologies. |
| 322 | Digital marketing metrics and analytics | Covers using analytics tools to gather performance data, interpreting metrics and reports to gain insights, and applying findings to optimise digital marketing campaigns across channels. |
| 304 | Using collaborative technologies | Focuses on selecting and using remote collaborative technologies for communication and managing projects, including online meetings, instant messaging, document sharing, and project management. |
| 334 | Delivering e-commerce solutions | Covers e-commerce models, technologies, security, payments, and delivery. Learners create plans for e-commerce solutions, build a store, and review performance. |
| 301 | Principles of social media within a business | Introduces using social media for business, including developing a strategy, presence, content, and measuring effectiveness on platforms like Facebook, Twitter and LinkedIn. |
| 302 | Principles of keywords and optimisation | Covers how search engines work, how to identify relevant keywords for your target audience, and how to optimise your website and content for those keywords. Also includes link-building and technical SEO. |
| 323 | Search engine marketing | Covers search marketing techniques including SEO, paid search, and PPC. Learners run campaigns, control bids, measure results, and optimise performance. |
| 326 | Online Display Advertising | Covers types of display advertising, planning and creating campaigns, publishing ads, and evaluating performance using metrics and analytics. |
| 327 | Email Marketing | Covers using email marketing, including managing mailing lists, creating and sending campaigns, tracking performance metrics, and improving open and click-through rates. |
| 305 | Content management system website creation | Covers planning, creating, publishing, and maintaining websites using content management systems like WordPress along with adding features like contact forms. |
| 311 | Website software | Focuses on using website software to develop, test, publish and maintain effective websites, including editing code, creating forms, and troubleshooting issues. |
| 321 | Develop own professionalism | Develops professional, responsible attitudes and behaviours for work including time management, problem-solving, communication, integrity, environmental awareness, and ethical business practices. |