Level 2 Award / Certificate Digital Promotion for Business

This qualification is suitable for learners aged 19 and above. It aims to introduce learners to concepts of digital promotion that can be used in a business setting.

What is a nested qualification?

This qualification is nested. Qualifications within a nested suite allow learners to be topped up to a qualification that is the same level and subject within the Award and Certificate structure.

Who can benefit?

Digital business promotion is crafted to be inclusive, suitable for both employed and unemployed individuals. Proficiency in digital skills is now essential across all industries. This program isn't exclusively for those pursuing a digital marketing career. Whether someone's passion lies in hairstyling, catering, or professional services, this program has the potential to enrich their skill set and improve their prospects of securing their desired job.

Employability

Digital Business Promotion aims to equip individuals with crucial digital competencies essential for small enterprises. Moreover, it imparts invaluable employability skills, elevating an individual's value proposition to prospective employers and enabling them to distinguish themselves amidst fierce competition.

What you will study

• Attain a foundational understanding of Digital Marketing through clear and concise explanations.
• Explore the escalating significance of digital promotions within an organisation's promotional endeavours.
• Comprehend Marketing from a customer's perspective and effectively employ suitable channels for campaign planning.
• Achieve first-page visibility on Google for a website.
• Examine the process of online searching from the customer's viewpoint, and delve into SEO techniques.
• Discern the enduring relevance and efficacy of certain traditional marketing methods within the contemporary digital landscape.
• Master the art of testing strategies and presenting outcomes to superiors.
• Deliver high-value content promptly to potential customers.

Course Units